| There are numerous reasons to work with the Heath and Holly: |
| First, we list properties for sale in both the Cape and Islands MLS and the MLS PIN. The Cape and Islands MLS is primarily made up of Cape Cod real estate licensees. We all cooperate with each other to show and sell property on Cape Cod. The MLS PIN covers some of Cape Cod, but is primarily an "off-Cape" MLS that most licensees in New England have access to. Companies that are members of MLS PIN have access to agents all over New England as well as those on CapeCod. This dual affiliation is much more expensive for a real estate company, but it helps market property more effectively to the agents that sell property. |
| Next, a strong Internet presence is necessary for effective marketing. The Internet has changed the way buyers find real estate. Print advertising for real estate is now much less effective than the Internet is for adverising real estate. The majority of people looking for real estate, especially in a vacation area like Cape Cod, use the Internet to find property. The average internet buyer looks for property almost 250 miles from their current home. Their personal web site can be found in the top search results of search engines like Google, for terms like "Falmouth MA real estate". This type of search engine result "rank" is expensive and tedious to maintain, but it is an effective marketing tool. Heath and Holly pay close attention to our search engine rankings. The National Association of Realtors has begun advising businesses to move their advertising from print to the Internet. |
| Experience is essential. Heath and Holly have sold millions of dollars of real estate for sellers and has helped buyers buy millions of dollars of real estate. There are literally hundreds of real estate licensees in Falmouth, but most of them are part time. Heath Coker, has originated loans, owned his own title company, is a certified paralegal, has a Bachelor Degree in Economics, and has been a MA Certified Energy Advisor. He is a published author of real estate articles, and understands real estate and the Internet at a much deeper level than most agents. |
| Our office location on Main Street is one of our biggest advertisements. Few offices have as good a "window shopping" location for real estate. |
| Water pollution, asbestos, lead paint, radon, and zoning rules, are well known issues that concern most buyers of real estate. In order to limit misinformation, assumption, and confusion, Heath and Holly's listings are never shown unaccompanied. Other companies may put a lock box on a house which allows entry by anyone with the combination. If unacompanied, agents unfamiliar with a property may make assumptions and/or misinform prospective customers. Heath and Holly accompany all agents, including buyer agents. |
| Heath and Holly apply the same integrity and informative behavior toward Buyers. Many buyers need help with septic information, plume information, and other topics that are unique to the Cape. We also provide buyers with tax information, recent sales, and other support information that solidify their understanding of value on Cape Cod. |
| MLS coverage, Internet presence, unique marketing methods, knowledge, and experience make hiring Heath and Holly a good choice for listing your properties. We would like to list and sell your your properties and/or help you find a good property to own. We look forward to successful transactions with you. |